Privacy Policy

We may collect information in three ways:

Uses and disclosures of PHI remain subject to applicable health privacy requirements. This policy does not authorize the use of PHI for advertising where that use would otherwise be prohibited.

The Site may use cookies and similar technologies to support website functionality, remember preferences, understand website activity, and measure advertising effectiveness where permitted.

You can manage or delete cookies through your browser settings. Disabling cookies may affect certain website features. Where a cookie preference tool is available on the Site, you may use it to manage your selections.

Third-party services linked to or embedded in the Site may have their own privacy policies. Review those policies before submitting information to those services.

We may share information with the following categories of recipients for the purposes described in this policy:

• Service providers: Companies supporting website hosting, analytics, scheduling, form processing, patient communications, and other business functions.
• HIPAA business associates: Providers that handle PHI on our behalf, subject to business associate agreements where required.
• Professional advisers: Attorneys, accountants, and other advisers as needed.
• Legal authorities and other authorized recipients: When required by law, valid legal process, or other applicable legal obligations.
• Parties involved in a business transfer: In connection with a merger, acquisition, or transfer of the practice, subject to applicable privacy requirements.
• Recipients you authorize: When you request disclosure or provide any required consent or authorization.

Mobile numbers and SMS consent information are not sold or shared with third parties for their own marketing. Providers supporting our messaging program may process this information on our behalf.

Explicit SMS Privacy Protection Statement

We are committed to protecting the privacy of our users. Mobile phone numbers and SMS consent collected by our services are never shared with third parties or affiliates for marketing purposes.

Purpose: Handling activities related to compliance.

Clear Scope of Trusted Third Parties

Any “trusted third parties,” including Google and Meta, are explicitly engaged solely to process data on our behalf. These partners do not use the SMS data to create or maintain their own independent marketing lists. SMS communications are strictly limited to the purposes for which consent was obtained.

Purpose: Handling activities related to compliance.

Non-Sharing Clause

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Purpose: Handling activities related to compliance.

SMS/Text Messaging Program

You may choose to receive SMS/text messages about services, updates, and special offers. By opting in, you consent to receive messages at the phone number you provide.

How to opt in: Opt in by checking the consent box on the website form and providing your phone number. Consent is required to participate in the messaging program.

Types of messages:

• Marketing messages (optional): special offers or promotions, discounts and deals, and updates about services.
• Non-marketing/transactional messages: appointment reminders and confirmations, rescheduling notifications, and service updates.

Message frequency: Frequency may vary depending on your interactions, appointments, or promotional campaigns. You may receive occasional messages or multiple messages per week.

Message & data rates: Standard message and data rates may apply through your mobile carrier.

Opt-out: You may stop receiving messages at any time by replying STOP. After opting out, messages will cease unless you opt in again.

Help: Reply HELP for assistance, or contact our office directly.

Privacy & security: Phone numbers and message content are managed according to this Privacy Policy and will not be shared with third parties except as necessary to provide the service.

Purpose: Handling activities related to compliance.

You may contact us to:

• Ask about our handling of your personal information.
• Request access to or correction of information you have provided.
• Request deletion of information, subject to applicable legal and recordkeeping requirements.
• Update your communication preferences.

You may unsubscribe from marketing emails using the instructions in those messages. To stop text messages, reply STOP. You may also contact our office for help updating your preferences.

Depending on your residence, the information involved, and whether a particular law applies to our practice, you may have additional privacy rights. We will respond to requests in accordance with applicable law and may need to verify your identity.

Rights concerning PHI are described separately in our Notice of Privacy Practices. Certain patient records cannot be deleted on request because of legal retention requirements.

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Retention periods depend on the type of information and its purpose. Patient records and information incorporated into those records are retained according to applicable healthcare recordkeeping requirements.

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure. Contact our office for guidance before submitting sensitive medical or financial information through general website inquiries.

The Site is intended for adults, including parents and guardians seeking dental care for children. It is not directed to children under 13.

Parents or legal guardians may submit information about a child when requesting care or completing authorized patient forms. That information is handled in accordance with applicable privacy requirements.

If you believe a child under 13 has submitted personal information without appropriate parental or guardian involvement, contact us so we can investigate and take appropriate action.

For questions about this Privacy Policy or to make a privacy request, contact:

Dental Matters
9327 Skokie Blvd, Unit C
Skokie, IL 60077

Phone: 847-227-8277

Website: https://dental-matters.com/

We may update this Privacy Policy to reflect changes in our website, information practices, or legal requirements. Updates will appear on this page with a revised “Last Updated” date.

Where required by law, we will provide additional notice or obtain consent for material changes.